Dr. Sean O'Mara has spent his career studying visceral and intramuscular fat — using MRI imaging to assess it directly in patients, rather than relying on surface-level indicators alone. His research points to a clear distinction: fat quality varies significantly, and for many of his patients, minimizing intramuscular fat intake matters as much as the quality of that fat.
That's the foundation of the Dr. Sean Select line. Every cut is hand-inspected and selected for low myosteatosis — low fat infiltration within the muscle — reflecting the same standard Dr. Sean applies when guiding his patients toward leaner protein choices.
Sourced from our sprout-finished herds, every cut is verified by third-party labs — confirming that whatever marbling remains is built from nutrient-dense inputs, not the toxic byproducts of conventional grain finishing.
Dr. Sean O'Mara is not compensated by Plainview Beef Co. His endorsement reflects his independent clinical assessment of our beef, not a paid partnership.
OMEGA-6 TO OMEGA-3 RATIO
COMPARISON
VITAMIN D
Than Grain-Fed Beef
Grain-Fed Avg: 0.02–0.05 μg
Grass-Fed Avg: 0.05–0.10 μg
CHOOSE YOUR PLAINVIEW BOX
As a chef, ingredients and products matter. We search far and wide to attain the best for the cuisine we create.
True quality comes from men and women who care about animal welfare and the land alike. When we step out of that sustainable and regenerative ecosystem, we’re left with dodgy, below‑standard products that take a magician’s hand to turn into a quality dish.
This is why I turned to producers like Plainview Beef.
When I first cooked a picanha from Plainview, I was pleasantly surprised at how tender and flavorful the cut was. The natural salinity of the meat meant I didn’t have to add additional salt, and I’m recipe‑testing a microbe‑ and metabolite‑rich beef bone broth with their marrow bones; so far, it’s outta this world.
Now, through the partnership between Dr. O’Mara and Plainview Beef, you can purchase ethically raised, nutrient‑dense beef in curated boxes that align with both flavor and function.
When choosing high‑quality meat to feed myself and Dr. O’Mara’s Alpha clients, Plainview is a no‑brainer.
Chef Nik
- Dr O'Mara's alpha client's private chef
The Plainview Process.
WE PUBLISH WHAT
OTHERS HIDE.
Every premium beef brand makes claims. Plainview publishes the actual third-party lab results to back them up, publicly available. The Plainview Standard™ isn't marketing language.
THE PLAINVIEW STANDARD™
SPROUT-FINISHED
Never Any mrna
NUTRIENT-DENSE BY DESIGN
Iron
Zinc
Polyun-saturated Fat
OVER A CENTURY OF
RAISING CATTLE THE
RIGHT WAY.
Plainview Beef Co. was built to share that standard with families across America. Every box carries practices that took over 100 years to develop. We didn't build this overnight — and we haven't cut a single corner.
Today, Plainview operates like a precision instrument — GPS-monitored cattle, documented protocols, physician-led research, and third-party lab verification at every step.