ABOUT US

MEET THE TEAM

For over a century, the Orr family has cultivated a legacy of sustainable beef production, and we at PLAINVIEW BEEF CO. are proud to carry this heritage forward.

  • Debra Sweeney

    Debra Sweeney - CMO

    Debra Sweeney, CEO of Rosie's Farm Properties, excels in sustainable agriculture, insurance, and network marketing. Licensed in Nevada, she holds top ranks with Juuva and Xpirient, reflecting her commitment to innovation and sustainability.
  • Gabe Orr

    Gabriel Orr - CEO

    Born and raised in Colorado, I transitioned from farming to leading a renewable energy start-up to a multi-million dollar exit in 10 years. Now focused on private equity and finance, I'm excited to help lead PLAINVIEW's future growth.
  • Boyd Orr

    Boyd Orr - Advisor

    Born and raised in Kansas, Boyd built his career in farming and ranching, with extensive experience in beef cattle operations. He has fed thousands of cattle and will now join PLAINVIEW’s advisory board as a valued member.
  • Brent Orr

    Brent Orr - Advisor

    Born and raised on a farm and continued farming and ranching after moving to Eastern Colorado. Managed and operated 5,000 acres of irrigated farmland and several thousand head cattle operation. Brent has extensive experience in feeding cattle from the perspective of an owner, operator, and banker.
  • Jerot Pearson

    Jerot Pearson - Advisor

    Jerot manages a 5th generation farm in Western Kansas focused on regenerative practices. A licensed professional engineer and business owner, he currently avoids red meat but will evaluate PLAINVIEW BEEF's nutritional benefits against traditional red meat options.
  • Russ Collins

    Russ Collins - Advisor

    Born and raised in Arkansas, Russ spent eight years with two Fortune 500 financial institutions before becoming executive director of a nonprofit mentoring college and high school students. In 2020, he and his wife, Jamie, founded Ozark Media in Northwest Arkansas.
  • Paul Lawson

    Paul Lawson - Advisor

    Paul Lawson, a Tulsa native, brings 25+ years of expertise as a media company co-founder, blending storytelling, strategy, and leadership to empower businesses, shape brands, and drive innovative growth.
  • Todd Edenborough

    Todd Edenborough

  • Jenny Edenborough

    Jenny Edenborough

  • Ryan Daubert

    Ryan Daubert - Cattle Operations Manager

  • Nick Bright

    Nick Bright - Media Advisor