We Keep Everything In

PLAINVIEW

We champion a "farm to table" approach, or in our case maybe more appropriately described as a "Land to Market" model. We believe the health of our animals is directly linked to the soil that they live on and where they gain their nutrients. This attention to detail allows us to offer our consumers direct access to premium beef with full transparency about its origins and upbringing. At PLAINVIEW BEEF CO., we're not just selling beef; we're putting a century of tradition and a commitment to Health and Wellness into every cut.

PLAINVIEW BEEF CO.

Our Story

Plainview Beef Co. and its members from the Orr family have a century of knowledge in the beef industry, a rich heritage with a passion for quality and health. Located in cattle country across the mid-western region, we will blend traditional expertise with modern Controlled Environment Agricultural (CEA) practices to produce superior, healthier beef. Our lineage, from Raymond Orr to today, reflects a deep commitment to excellence and innovation in beef production.

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What Makes Our Beef Different?

We’re redefining what it means to offer high-quality, nutrient-rich beef. Unlike conventional and even traditional grass-fed beef operations, our cattle are raised on a unique diet that combines all the goodness of open-pasture grazing with the transformative benefits of sprout-finished nutrition. It’s a superior approach that not only enhances the health of our animals but also delivers unparalleled flavor and tenderness.

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Our Innovative Approach

Our cattle are grass-fed and sprout-finished, a process made possible through our use of cutting-edge HydroGreen growing systems. This method ensures our animals receive ultra-fresh, nutrient-dense feed every day. The result? Healthier, happier cattle and beef that stands out in every bite.

Sustainability

At Our Core:

We care deeply about the land and the future of farming. Our sprout-finished method uses 95% less water than traditional irrigated fields, produces zero waste, and allows us to harvest fresh nutrients year-round. This means less impact on the environment and more care for our community.

Family Values

Modern Vision:

At PLAINVIEW BEEF CO., we believe in blending time-honored ranching values with modern practices. We’re proud stewards of the land and passionate about creating a legacy of quality and care.

Where Tradition Meets Innovation

For over a century, the Orr family has cultivated a legacy of sustainable beef production, and we at PLAINVIEW BEEF CO. are proud to carry this heritage forward.

  • Debra Sweeney - CMO

    Debra Sweeney, CEO of Rosie's Farm Properties, excels in sustainable agriculture, insurance, and network marketing. Licensed in Nevada, she holds top ranks with Juuva and Xpirient, reflecting her commitment to innovation and sustainability.

  • Gabriel Orr - CEO

    Born and raised in Colorado, I transitioned from farming to leading a renewable energy start-up to a multi-million dollar exit in 10 years. Now focused on private equity and finance, I'm excited to help lead PLAINVIEW's future growth.

  • Boyd Orr - Advisor

    Born and raised in Kansas, Boyd built his career in farming and ranching, with extensive experience in beef cattle operations. He has fed thousands of cattle and will now join PLAINVIEW’s advisory board as a valued member.

  • Brent Orr - Advisor

    Born and raised on a farm and continued farming and ranching after moving to Eastern Colorado. Managed and operated 5,000 acres of irrigated farmland and several thousand head cattle operation. Brent has extensive experience in feeding cattle from the perspective of an owner, operator, and banker.

  • Larry Gardner - Advisor

    Born and raised in Northeastern Colorado, Larry has over 40 years of experience in farming and ranching, operating a significant Angus cow-calf operation in Colorado and Oklahoma. His expertise will greatly benefit PLAINVIEW as a primary caretaker of its cattle.

  • Jerot Pearson - Advisor

    Jerot manages a 5th generation farm in Western Kansas focused on regenerative practices. A licensed professional engineer and business owner, he currently avoids red meat but will evaluate PLAINVIEW BEEF's nutritional benefits against traditional red meat options.

  • Russ Collins - Advisor

    Born and raised in Arkansas, Russ spent eight years with two Fortune 500 financial institutions before becoming executive director of a nonprofit mentoring college and high school students. In 2020, he and his wife, Jamie, founded Ozark Media in Northwest Arkansas.

  • Michael Nelson - Advisor

  • Ricky Altizer - Advisor

  • Paul Lawson - Advisor

    Paul Lawson, a Tulsa native, brings 25+ years of expertise as a media company co-founder, blending storytelling, strategy, and leadership to empower businesses, shape brands, and drive innovative growth.

  • Todd Edenborough

  • Jenny Edenborough