Most food and skincare brands rely on labels.

Plainview relies on systems.

The Plainview Standard is our internal framework for producing nutrient-dense beef, functional snacks, and skincare — built on measurable inputs, controlled processes, and transparency at every stage.

WHY WE CREATED THE PLAINVIEW STANDARD

Commodity systems optimize for:

• speed
• yield
• lowest cost

The Plainview Standard exists to optimize for:

• nutrient delivery
• consistency
• verification
• biological outcomes

Because quality should be designed — not assumed.

NUTRIENT-OPTIMIZED INPUTS

We focus on:

• animal nutrition
• mineral sufficiency
• finishing consistency
• metabolic health

Inputs matter more than labels.

What Is Nutrient-Dense Beef?

CONTROLLED PROCESSING

From beef to tallow to snacks:

• we avoid unnecessary additives
• we minimize oxidation
• we control rendering and handling

Processing should preserve nutrition — not strip it.

How to Tell If Tallow Is Rancid

Why Some Beef Sticks Upset Your Stomach

VERIFICATION THROUGH TESTING

Where appropriate, we test:

• nutrient profiles
• fatty acid composition
• safety indicators

Testing replaces assumptions with data.

What Does Lab-Tested Beef Mean?

Lab Results page

TRANSPARENCY OVER MARKETING

We don’t hide behind buzzwords.

Instead, we:

• publish explanations
• show our thinking
• let customers decide

Transparency builds trust better than claims.

WHAT THE PLAINVIEW STANDARD IS NOT

• It is not a government label
• It is not a certification you pay to use
• It is not a marketing badge

It is a living system we refine through data and feedback.

WHY THIS MATTERS FOR FAMILIES

For families, the Plainview Standard means:

• fewer unknowns
• fewer fillers
• more nutrition per bite or application

Whether it’s food or skincare, consistency matters.

LOOKING AHEAD

As Plainview grows, the Standard becomes:

• a filter for new products
• a benchmark for partnerships
• a foundation for verification programs

This is how we stay non-commodity — by design.

Explore products built under the Plainview Standard.

[Shop Beef]
[Shop Beef Sticks]
[Shop Tallow Skincare]
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