The Plainview Skin Purity Standard™

January 7, 2026

What the Standard Is

The Plainview Skin Purity Standard™ defines how our tallow skincare is sourced, rendered, formulated, and handled to preserve lipid stability, purity, and functional integrity.

It applies from cattle nutrition through finished skincare — not just the ingredient list.

This standard exists to ensure that our products are consistent, well-tolerated, and intentionally produced, rather than opportunistically sourced or cosmetically corrected.

Why the Standard Exists

Most tallow skincare focuses on what is excluded — fragrances, chemicals, or additives — but rarely defines how the fat itself is produced, stabilized, or protected.

Because fat-based skincare is sensitive to sourcing, oxidation, and formulation choices, process control matters as much as ingredients.

The Plainview Skin Purity Standard™ exists to address those variables directly, with clarity and restraint.

The Five Principles of the Plainview Skin Purity Standard™

1. Source-Controlled Fat

All tallow used in Plainview skincare is sourced exclusively from cattle raised within Plainview’s nutrient-optimized system.

We do not use commodity trim, mixed-origin fat, or opportunistic sourcing.

This allows for greater consistency and traceability from the start.

2. Stability-First Rendering

Rendering and handling methods are designed to minimize oxidation and preserve the natural structure of the fat.

Stability is addressed at the process level — not corrected later with masking agents, fragrances, or stabilizers.

3. Minimal, Functional Formulation

Plainview tallow skincare avoids industrial seed oils, water, emulsifiers, preservatives, and fillers that can destabilize or dilute fat-based formulations.

When complementary oils are used, they are selected for exceptional stability and skin compatibility, not trend or ideology.

4. Purity Over Perfumery

Freshness and usability are achieved through process control, not scent masking.

We do not rely on fragrances or essential oils to conceal instability or oxidation.

If a formulation cannot stand on its own, it does not meet the standard.

5. Intentional, Traceable Batches

Each batch is produced deliberately, with consistency and handling prioritized over volume.

The goal is repeatability and integrity — not maximum output.

What the Standard Does Not Claim

The Plainview Skin Purity Standard™:

Does not make medical or therapeutic claims
Does not promise specific outcomes beyond general skin barrier support
Does not rely on ancestral, traditional, or belief-based language
Does not attempt to replace professional medical guidance

Its purpose is process integrity and transparency, not exaggeration.

How This Applies to Plainview Tallow Skincare

Every Plainview tallow skincare product is:

Built from source-controlled fat
Rendered and handled with stability in mind
Formulated without unnecessary destabilizers
Designed to support simple, minimalist skincare routines

When you see “Built Under the Plainview Skin Purity Standard™”, it signals that the product meets these criteria — consistently and intentionally.

Plainview believes that fat-based skincare deserves the same level of discipline and transparency as food.

The Skin Purity Standard™ exists to ensure that what reaches your skin is the result of a controlled system — not assumptions.

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